Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account This year, De Soi added new retailers including Whole Foods and Fresh Thyme supermarkets, and the company told CNN that it expects sales to more than double year over year in 2024.Įdited to show that De Soi is currently at Fresh Thyme markets and not Sprouts. Perry, who still drinks in moderation, said she’s often approached to promote various alcoholic drinks but that she would rather sell an “empowering” product since alcohol “is really fun but could be really challenging for some people.” “We created this line out of my desire for still wanting to be part of the party, but wanted to wake up the next morning with full clarity and control,” Perry told CNN. Roxie lets “consumers to ‘stay in the moment’ while they are drinking their favorite alcoholic beverage, but can also vacillate between an alcoholic and non-alcoholic beverage as well,” Jamie Rotnicki, vice president of innovation for Molson Coors, previously told CNN.įor Katy Perry, helping to make De Soi with cofounder Morgan McLachlan was the result of the superstar taking breaks from drinking, often when she was touring or writing her music and wanted an alternative. Molson Coors added Roxie to its lineup earlier this year. Earlier this year, beer maker Molson Coors launched a zero-proof canned cocktail called Roxie, which was created when the company noticed that its customers were moderating their alcohol intake. That has created a boom in sales for non-alcohol spirits, wine and beer, which surpassed $500 million this year according to research firm NIQ.īoth big brands and celebrity-backed startups are taking note. Also, younger people are ditching alcohol and emphasizing wellness. “This is good for the younger generations that Target already attracts, it’s also a sensible way of creating some interest in the grocery side of the business.”ĭrinkers, or perhaps non-drinkers, are increasingly looking for elevated offerings instead of water and soda. “Séchey is a great curator of non-alcoholic brands and will help Target to really elevate its offer,” Neil Saunders, retail analyst and managing director at GlobalData Retail, told CNN.
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